Tag Archives: information

Celebrity Endorsement in Promoting Pro Environmental Behavior

Journal of Economic Behavior and Organization (2022). Thong, H., Z. Nie, F. Alpizar, F. Carlsson and P.K. Nam. Celebrity Endorsement in Promoting Pro Environmental Behavior. . Vol. 198, pp. 68-86. Abstract This study uses a large field experiment linked to actual behavior to evaluate the effects of an information campaign with and without celebrity endorsementContinueContinue reading “Celebrity Endorsement in Promoting Pro Environmental Behavior”

Celebrity Endorsement in Promoting Pro Environmental Behavior

Journal of Economic Behavior and Organization (2022). Thong, H., Z. Nie, F. Alpizar, F. Carlsson and P.K. Nam. Celebrity Endorsement in Promoting Pro Environmental Behavior. . Vol. 198, pp. 68-86. Abstract This study uses a large field experiment linked to actual behavior to evaluate the effects of an information campaign with and without celebrity endorsementContinueContinue reading “Celebrity Endorsement in Promoting Pro Environmental Behavior”